Marketing In China

As the No.2 largest economy in the world, China imports USD1.58T products in 2019, also ranked No.2 in the world. But Chinese market is notoriously difficult for foreign enterprises to entry, due to China is the ‘world factory’ herself, as well as the huge differences in business cultures and technology.

With decade of years of experience in China sourcing and the industrial knowledge, Shanghai Lezon Consulting built a vast relationship network in many industries, which is the most important factor for us to succeed in market entry.

For the services for marketing in China, Shanghai Lezon focus on two categories, industrial raw material and manufacturing process products (including facilities, machinery, MRO). Shanghai Lezon has solid knowledge of manufacturing and experience in the industries due to our strict quality and manufacturing management system in our China sourcing segment, which become the crucial factor for us to succeed in these categories. In this ‘to B’ business, reasonable market, Shanghai Lezon can play her role as a market researcher, sales agent, technical supporter, post-sale service provider.      

Most popular culture of the sales team in China is ‘wolf culture’ which emphasizes ‘follow the leader’, ‘fight as a team’ and ‘never give up’. But Shanghai Lezon does not believe the ‘wolf culture’ will be workable in a foreign enterprise although more and more multi-national companies applied similar culture in China. If you are playing the same game with Chinese local companies, you will not win. We use a ‘eagle tactics’ for marketing and sales in China, excellent eyesight(market intelligence and investigation), clear target(sales channel and end-users), right time(local regulations and registration), get rewards (tender support, contracting).

What we can do for you?

Market Intelligence and Investigation

Shanghai Lezon collects full-range information relevant to market-trends, competitiors, sales channels and end-user. As Chinese local experts, we are able to access public data such as government data, industrial associate, etc., and also we will study applications (substitute products), furthermore we will also consult external experts to get solid knowledge if necessary.

Local Regulations and Registration

The most difficult thing for foreign enterprises in China is government affairs. Shanghai Lezon can provide the consulting services for the local regulations and handle all necessary procedures for registration, special permits.   

Sales Channel development and End-users

Besides the different business culture, the complicated relationships (‘Guanxi’) in China is also an  obstacle for foreign enterprises to develop their business in China. Shanghai Lezon could support foreign companies to find the right sales channel, maintain the relationship with distributors or the end users.

Tender support and Contracting

Shanghai Lezon is able to support complicated sale projects, such as attending a tender, technical product sales, etc. Furthermore, Shanghai Lezon can support the contract terms review, local legal affairs.